We are going to continue Audio-Visual Communication study with Advertising.
Advertising is a mass communication technique that aims to persuade or convince the audience to buy certain products, either goods or services, by spreading messages through different communication media.
Persuasion is the main objective.
Advertising rhetoric use Comparision, Personification, Metaphor, Hyperole and Synecdoche expresive resources.
We are going to prepare a campaing related to insurance comercials. Let's see some fun examples.
How to do it? Here you have more video-examples, you can do a video with actors but you can also do an stop motion using different elements:
Advertising is a mass communication technique that aims to persuade or convince the audience to buy certain products, either goods or services, by spreading messages through different communication media.
Persuasion is the main objective.
Advertising rhetoric use Comparision, Personification, Metaphor, Hyperole and Synecdoche expresive resources.
We are going to prepare a campaing related to insurance comercials. Let's see some fun examples.
How to do it? Here you have more video-examples, you can do a video with actors but you can also do an stop motion using different elements:
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